SHAILESH SAPKOTA | KATHMANDU | 2020-10-30 | 7:10PM

A new business is started with an idea to achieve specific goals. There are visions behind the idea to achieve that goal. Visions are the mission statement that is future-oriented that a business is likely to achieve in 5 or 10 or 20 years. It defines the ambition of an organization and the position it would like to achieve relative to its competitors. Businesses define their vision generally in one statement that would strategically inspire the organization to overcome obstructions. We can also say that vision statements are the key driver for the organization to innovate, to commit, to motivate, and success in the market (Bowen, 2018).

The vision statements are vital for the business because it defines the purpose of an organization and makes the sense of belongings to the employee. It acts as a direction for the organization, as well as helps to align the optimal utilization of the resources.  Mostly it will assist high-level management to take decisions without being diverted from their main goals (Suranga, 2014). It also increases efficiency and productivity by aligning employee, board, and resources into one purposeful objective. Therefore, every business must develop a clear vision statement.

Developing effective vision statements:

A vision statement should be strategic, brief, widely acceptable, integrable, stable, and motivating. The first stage to develop a positive vision statement is to determine the role to craft it. In a small business, it is easier to gather insights from their employee as well as associates but in large corporations, it is possible to gather insights and ideas from the stakeholders (Kantabutra, 2008). Mainly, the board of directors and majority shareholders decides the vision statement with common attributes. The common attributes of positive vision statements are:

1. Clarity & Stability: Unclear vision statements can bring lots of confusion among the employee and stakeholders because in an organization there are a wide variety of works and employee. The main objective is to create a clear and precise vision so that every stakeholder, employee, and associates can be inline and clear the confusion. Vision statements are created taking longevity into account. It should be stable enough to withstand any external and internal changes.
2. Brevity: Usually people tend to catch short, sweet, and catchy statements but it is also not possible to communicate too short vision statements. Many organizations have longer than average vision statements to understand it they provide employees and stakeholders with indexes and clue cards. It brings too many hassles and customers might not be able to interpret them. So, a vision statement should incorporate brief sentences.
3. Future orientation: A vision statement should forecast the organization’s future goals and accomplishments. Effective vision statements should describe on-going actions as well as their future orientations.
4. Inspirational: An effective vision statements should be inspirational for the employee and stakeholders. The vision statements should motivate existing employees as well as be able to drive talents to the company (Abuachi, 2015). An employee tends to work efficiently in an inspirational environment. With a motivational vision statement, businesses can increase their productivity as well as improve the working environment.
5. Abstract and challenging: Vision statements should be able to provide a general idea and abstract picture of the organizational goals. Abstractness means the vision statements should not be focused on one goal. The statement should be that the organization has moved closer to achieve a goal but should not be attained once and for all because it will be inappropriate to move on to another vision. So, to maintain consistency the vision statement should be abstract. It should also be in a challenging way so that employees and other stakeholders feel motivated to accomplish the challenge.

The above-mentioned attributes help us to incorporate effective vision statements. This will help us to create an organization’s culture, goals, output, positive perspectives, and great organizational structures. We can take the above attributes and develop vision statements for a company “Refurbstuffs”. The main objective of Refurbstuffs is to provide refurbished electronic products at an exclusive lower price. Keeping the objective and above mentioned attributes in mind, we have created a vision statement for our business.

Vision: “To achieve 100% customer satisfaction for every product by providing relentless service, quality, and value”

In the above vision statement, we can see our effort to provide customer satisfaction and focusing on the after-sales service of our products. Usually refurbished products are re-made and fixed out of manufacturing error. The company sells repaired manufacturing defective electronic gadgets of different brands including Apple, Samsung, Sony, etc. Refurbished products are a new concept in the market and customers are in doubt to buy the product. So, we assure them that the products are 100% genuine by providing exceptional after-sales support so that they can trust our products. So using “100% satisfaction” and “relentless service, quality, and value” in our vision statements can help us achieve the trust we need. Also, another reason for us to choose the above statement is because of its clarity, brevity, and abstractness.

References

Suranga, M. (2014, January). Mission and vision of the organization. Importance of Corporate Vision, 1-4. Retrieved May 30, 2020, from https://www.researchgate.net/publication/331684763_Importance_of_Corporate_Vision

Kantabutra, S. (2008). The Journal of Applied Business Research. What Do We Know About Vision?, 24(2), 1-10. Retrieved May 20, 2020, from https://www.researchgate.net/publication/282715988_What_Do_We_Know_About_Vision

Abuachi, J. (2015, June). Importance of vision. Mission and Vision Statements, 1-5. Retrieved May 30, 2020, from https://www.researchgate.net/publication/277775744_Mission_and_Vision_Statements

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